Hook. Line. Sinker.

Remember when you first saw these code names describing the block set for release in 2012 and 2013? I do because most code names don't have any inherent connotation but these did. They implied that the Magic community would love it so much that making us want the product would be like shooting fish in a barrel making us want to snap up packs boxes and cases like dangling a wriggling Lure in front of an Island Fish Jasconius.

'Shake Rattle Roll' (Scars block) denotes some excitement sure like 'Blood Sweat Tears' (2015-16) does but not on the magnitude of H-L-S. 'Bacon Lettuce Tomato' (original Mirrodin) and ' Peanut Butter Jelly Doughnut' (Lorwyn-Shadowmoor superblock) just sound delicious. 'Friends Romans Countrymen' (2013-14) doesn't necessarily imply a Caesar themed block next year just as 'Huey Dewey Louie' (2014-15) doesn't mean Tribal Ducks are on the horizon the year after (though a legendary Gordon Bombay would make a kickin' #CMDR). But when you hear 'Hook Line and Sinker' you expect to be enthralled by whatever that three-word phrase is describing. That description sets you up to be impressed. That block had better be pretty popular.

As popular as Ravnica perhaps?

Original Ravnica was nicknamed 'Ctrl Alt Delete' for those of you interested but no one knew how popular it would be until it came out. The City of Guilds struck a chord with the public and they've been trying to recapture the Magic (pun intended) ever since. Well they got it right this time. Magic is more popular now more than ever. But even so code names don't last forever so eventually we'd learn the true identity of the third set after #MTGRTR and #MTGGTC.

Until this Monday we didn't know the name for the third set in the Return to Ravnica block but now we do:

The third set in RTR block is Dragon's Maze and as soon as Twitter got word people were caught hook line andwell

Actually there was some controversy about the fanciful set name. Here's what Twitter had to say about #MTGDGM:

The other big news recently was the most read article in the history of Magic! Well there was a lot of fun on Twitter about it anyway. Wild and fantastic predictions flew and there were some great onesa lot of them. In fact in Roanoke #SCGSpeculation was the third highest trending topic in the hours before the announcement of the new website redesign was made! Feel free to peruse them for yourself but I'll just pick a nice self-referential Tweet for this episode:

We're not gonna Tweet it! No we ain't gonna Tweet it! We're not gonna Tweet it anymore!

Reuben Bresler

@MoxReuby

Coverage Coordinator and Twitter Admiral for StarCityGames.com

Listen to the @InContention podcast! It's the official podcast of the StarCityGames.com Open Series with @kstube @affinityforblue and myself. Listen in at InContentionMagic.com. Our most recent episode My Two Centennials can be found here.