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Sweet Tweets: #MTGDGM

What did Twitter have to say about the third set in Return to Ravnica block’s fanciful name? See how people responded to the announcement of Dragon’s Maze here!

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Hook. Line. Sinker.

Remember when you first saw these code names describing the block set for release in 2012 and 2013? I do, because most code names don’t have any inherent connotation, but these did. They implied that the Magic community would love it so much that making us want the product would be like shooting fish in a barrel, making us want to snap up packs, boxes, and cases like dangling a wriggling Lure in front of an Island Fish Jasconius.

‘Shake, Rattle, Roll’ (Scar block) denotes some excitement, sure, like ‘Blood, Sweat, Tears’ (2015-16) does, but not on the magnitude of H-L-S. ‘Bacon, Lettuce, Tomato’ (original Mirrodin) and ‘ Peanut, Butter, Jelly, Doughnut’ (Lorwyn-Shadowmoor superblock) just sound delicious. ‘Friends, Romans, Countrymen’ (2013-14) doesn’t necessarily imply a Caesar themed block next year, just as ‘Huey, Dewey, Louie’ (2014-15) doesn’t mean Tribal Ducks are on the horizon the year after (though a legendary Gordon Bombay would make a kickin’ #CMDR). But when you hear ‘Hook, Line, and Sinker,’ you expect to be enthralled by whatever that three-word phrase is describing. That description sets you up to be impressed. That block had better be pretty popular.

As popular as Ravnica, perhaps?

Original Ravnica was nicknamed ‘Ctrl, Alt, Delete’ for those of you interested, but no one knew how popular it would be until it came out. The City of Guilds struck a chord with the public, and they’ve been trying to recapture the Magic (pun intended) ever since. Well, they got it right this time. Magic is more popular now more than ever. But even so, code names don’t last forever, so eventually we’d learn the true identity of the third set after #MTGRTR and #MTGGTC.

Until this Monday, we didn’t know the name for the third set in the Return to Ravnica block, but now we do:

The third set in RTR block is Dragon’s Maze, and as soon as Twitter got word, people were caught hook, line, and…well…

Actually, there was some controversy about the fanciful set name. Here’s what Twitter had to say about #MTGDGM:

The other big news recently was the most read article in the history of Magic! Well, there was a lot of fun on Twitter about it anyway. Wild and fantastic predictions flew, and there were some great ones…a lot of them. In fact, in Roanoke #SCGSpeculation was the third highest trending topic in the hours before the announcement of the new website redesign was made! Feel free to peruse them for yourself, but I’ll just pick a nice self-referential Tweet for this episode:

We’re not gonna Tweet it! No, we ain’t gonna Tweet it! We’re not gonna Tweet it anymore!

Reuben Bresler

@MoxReuby

Coverage Coordinator and Twitter Admiral for StarCityGames.com

Listen to the @InContention podcast! It’s the official podcast of the StarCityGames.com Open Series with @kstube, @affinityforblue, and myself. Listen in at InContentionMagic.com. Our most recent episode, My Two Centennials, can be found here.